Joe Nocera Is Concerned
The story is depressingly familiar, a business that has been bleeding red ink for years, changes hands. The new owner brings in new management to run the shop. Management buzzwords are thrown around. A major round of cost cutting follows. Usually that involves firing old employees, assigning the remaining ones more duties, without any raises for the rank and file but a big fat bonus for the new CEO and upper management.
Hardly newsworthy material, one would think? Especially when the said business, has a consumer base of less than 50,000. However you would be wrong.
When the business in question is a magazine with a storied past, it is the subject of numerous opinion columns in many national news outlets of repute. The opinion writers who regularly write columns extolling the virtues of cut throat capitalism are not so sanguine when it affects them at a personal level.
Joe Nocera of the NYT devoted an entire column yesterday, to discuss this storm in a tea cup, details here. How dare some tech guy tell esteemed Beltway Pundits how to do their job? I mean, they are hardly public school teachers, who Joe Nocera and every other Pundit worth his salt has no problem lecturing on about the same. After all TNR, performs the vital job of introducing ugly right racist memes to polite discourse.
Good old Joe, is appalled that his esteemed colleagues at the TNR have to become click whores now, oh the humanity!
The New Republic’s business executives were trying to get the editors to do things that would attract more clicks. One executive suggested that Michael Kinsley — a former New Republic editor himself — come up with a listicle, à la BuzzFeed. (“10 reasons why health care isn’t a free market.”)
I wonder what NYT’s financials are like? Are they ripe for takeover by some tech Moghul?
Since I am not a TNR writer, obligatory click bait, Kitteh!